Do you remember this colorful and super dynamic character? He introduced you to the Tropicale range and his little favorite, the Jane bag. It was a while ago but I can assure you that we won't forget it like that, ZAK SAID: a killer face, a dazzling smile and an energetic hip swing. A week ago, we had the chance to meet him in person and welcome him to our premises to prepare a little surprise for you!

A discovery

Our team discovered ZAK A DIT thanks to his peppy dance videos and colorful looks. These videos that will give you bananas in seconds! A combo full of energy which immediately made us want to contact him to talk about the Escale Tropicale capsule. A fan of sewing and a fine designer, he was the ambassador we needed to continue to highlight our textile range.

L'Atelier des Dames is above all a brand aimed at women but as Zak says so well “Gender is over”. And he proved it to us by wearing our one-size short-sleeved shirt to perfection. He also fell for our heishi jewelry and their colorful gemstone beads. They are made up of several stones for a worked look that adapts perfectly to your entire wardrobe. And like many of us, Zak discovered our new model of satchel bag and its metallic colors. He didn't hesitate long before taking it too.

A pretty silhouette with ready-to-wear, jewelry and leather goods for a 100% L'Atelier des Dames outfit!

Then a meeting

After this first virtual contact, we decided to meet (finally) and welcome him to our home in the Landes. We offered him a private tour of our premises and two of our stores: Hossegor and Biarritz. During his stay, we contributed a lot to each other.

Indeed, his arrival was not insignificant since we decided to collaborate together around 4 jewels signed ZAK A DIT x L'Atelier des Dames. He was thus able to participate in the creative process by selecting the colors, materials and fine stones himself. Palettes that match it perfectly and are sure to please you. A little clue, the stone in the spotlight is chrysoprase. It is a stone of gentleness, confidence and tenderness.

On the other hand, Zak obviously brought us his legendary joie de vivre and choreography. We set out to follow our troop leader to learn the steps as best as possible. After a few laughs and failures, we managed to film this dance which we shared with you on the networks. In any case, this improvised dance session leaves us with beautiful memories!

And finally a collab

After joining our team for a few days, Zak left for new adventures. We returned to work with a new objective, that of putting together these new pieces to present them as quickly as possible. And I can already tell you that the ZAK A DIT x L’Atelier des Dames collaboration will be put online on Tuesday October 25, 2022.

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